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Wings For Life – World Run

Setting physical challenges is a tried and tested way of fundraising. While there will always be space for charity marathons and boat races, more unconventional sports events can attract more attention. Wings For Life, a charity that funds research into spinal cord injury, has shaken up the classic charity run with a new format. Instead of aiming to run a certain distance, participants have to get as far as possible within 30 minutes – a chaser car sets off after half an hour and as soon as it passes you, your race is up. This inevitably ups the pace of the run and makes for good viewing – the token man in rhino suit has to get a wiggle on. Why we like it – Sports and physical activities are a great way to get people involved and engaged with fundraising. Putting a twist on traditional activities makes it more fun and attracts a bigger audience. Bigger audience = more funds raised.
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